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[coverattach=1]Rating Revísíted: The Social Control Of Communication: Beyond Threat Or Surveillance This article focuses on the question of television content and audience ratings, and provides a critical analysis on the

Radyo Televizyon Sinema Radyo Televizyon Sinema Bölümü 1965 yılından bu yana görsel işitsel medyaya nitelikli mezunlar kazandırmanın ötesinde, Türkiye’deki medya çalışmaları alanına öncülük etmektedir.

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Alt 29.10.10, 18:16
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Üyelik tarihi: Feb 2008
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Standart Rating Revísíted: The Social Control Of Communication: Beyond Threat Or Surveillance

[coverattach=1]Rating Revísíted: The Social Control Of Communication: Beyond Threat Or Surveillance
This article focuses on the question of television content and audience ratings, and provides a critical analysis on the issue. Discussion on ratings is generally presented within the boundaries of freedom, threat, surveillance and moral considerations. According to the theoretical framework of the article, the ratings issue is embedded in and related with the workings of political and economic market structure and relations. Thus, the article studies the issue as a part of the control of communication problem and places it in the mode and relations of production of communication. The social control of communication spells the established dominant mode and relations and is an integral part of the social formation. Production and dissemination of ideas are tolerated by the ruling forces as long as they encourage the prevailing modes of relations and behavior and/or as long as they don't express serious discontent and dissatisfaction with the dominant ways.
Based on the above conceptual reasoning, this article provides a critical assessment of the ratings question emphasizing the meaning of ratings, threat and surveillance, commodification, ideological domination and struggle issues. It examines the connection among the mode and relations of production, commodification, information and consciousness management, using American and Turkish television as examples.
The article first discusses audience ratings, followed by a discussion on content rating. An evaluation of communication control and broadcasting are presented. Finally a critical assessment is presented.
The article concludes that the audience and content rating systems indicate a condition of control established through a relationship within the ruling forces and among the ruling and ruled classes at a certain place and time. They reproduce a system of domination of market and its ideology, while reproducing also negating forces. They set processes to strengthen the social control of the communication exercised over population. At the same time, they inevitably open public scrutiny and may lead to a critical inquiry of the system as a whole. Thus, it is important to recognize the communication issues set by and for the policy interests of the capitalist media, but also it is necessary to recognize that these issues are part of the contested areas for economic, political and ideological domination and struggle.

irfan Erdogan
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communication:, control, rating, revísíted:, social, surveillance, threat

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